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Preference differences between consumers of bovine meat with and without label

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Authors: M. Sánchez, C. Goñi, I. Marañón, S. Martín
Issue: 96A-1 (40-55)
Topic: Animal Production
Keywords: Labels, bovine meat, Conjoint Analysis, segmentation, preferences, simulation

The importance of food into human health and the increasing of environmental conscience justified the growth of labels food products. In Spain this phenomen exist in bovine meat market. This study analyse with Conjoint Analysis the difference between consumers and no consumers of these label food products. The results show no important difference between persons independently their bovine meat quality, quantity and frequency consume. On the other hand, the meat price is the most important attribute to the consumers and it is a quality sign.

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