Summary: | Ethnic food is part of the new tendencies among Spanish consumers. Even when its introduction is recent,
ethnic food has achieved a space in the retailers‘ distribution channels and a place in consumers‘
tastes. In order to analyze Spanish consumers’ preferences toward ethnic cuisines, a choice experiment
has been applied and a mixed logit has been estimated. Likewise, different scenarios have been simulated
in order to evaluate the potential market for each ethnic cuisine. Among consumption situations,
ceteris paribus the rest of characteristics, the restaurant is the most chosen alternative, while take-away
and home preparation are less attractive for consumers. Whilst the Mexican cuisine is unanimously liked,
tastes towards Asian and Arabian cuisines are more heterogeneous. Nevertheless, with the right combination
of prices, even the least liked ethnic cuisine, the Arabian, could compete with alternative
cuisines, in particular, through the restaurant option. |