multifunctionality, Analytic Hierarchy Process, public goods, externalities, public opinion
Summary:
The present study analyses the social preferences of the Andalusian population for the functions that
the agriculture should provide. Based on a regional survey through a multicriteria technique, the
Analytic Hierarchy Process, three generic functions (economic, environmental and social) and seven
specific are evaluated. The results show that the economic functions are most valuated (59%), followed
by the environmental (27%) and social functions (14%). The results suggest that the socioeconomic
characteristics of the citizens determine the valuation of these functions, being the place of residence
(rural versus urban) the most important variable.
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