This paper studies the marketing of the Spanish tomato in the European Union market of 28 members, taking Almeria as reference (main seller province). This crop represents 26% of products portfolio of the marketing companies, so any crisis in this vegetable will affect the economic viability of the horticultural sector. The analysis performed is based on a long-term review of the most relevant commercial variables (purchase‑sale flows, prices and costs). In recent years, it can be seen that Spanish sales to France, Netherlands, the United Kingdom and Germany show signs of exhaustion due to the increase in intra and extra European supply. This situation is negative for farmer's margin due to fluctuating prices, but with a negative trend. Thus, it is verified how the situation of the market is affecting the profitability of farmers. Establishing a closer relationship with members of the supply chain can be a right competition strategy.